Whenever I ask small business owners if they have an online presence, I often get the response ‘I’ve got a website!’ I usually follow that answer by asking ‘How is it working for you?’ Then I get a very bewildered look. I further ask, ‘how do you get people to your website?’
Consider this: When you’re walking in a mall, there are hundreds of stores. What makes you go to that new store in the mall? Better yet, what makes it stand out to draw you in?
More often than not, when you go shopping, your intent is to go to a store you KNOW exists. When you get there, however, you might run across a store that you ‘just happened to find’.
The internet is your global mall. The people that KNOW your website exists will come to it, but how will people – who do NOT know you exist – find you? What will make you stand out to draw them in? How do you get people to your website?
Keep marching forward,