Success stories are a great way to sell your services, without really selling. This is actually the second part to a post I wrote previously. Your success stories, no matter how small are a selling tool. If nobody ever hears about your success stories, did they really happen? Sure, you know you achieved success with a client, but you aren’t trying to sell you. The happy client knows your success story with them, but do they know others? Your client can only share your success stories with ‘so many’ people.