Oh my… how many times has someone told you to find your niche? Too many times! So often, new business owners are told to find your niche, without an explanation of what that really means. More often than not, the business owner has NO idea of WHAT a niche is, let alone how to find one! I decided to write this post after a great one-on-two meeting with a husband and wife business coach team.
Before I get to the part about the niche, I have to tell you about Dawn and Drew Ferguson. They are business coaches who are certified hypnotists. They understand the subconscious mind. What I found ‘amusing’ for lack of a better term is that they are a COUPLE who are BUSINESS COACHES that are certified HYPNOTISTS. My husband and I can’t agree on dinner… much less something as out of the box hypnotism! After an hour with them, I decided that 1) the world needs to know Dawn and Drew are available to help them 2) they are AWESOME trainers!
Back to the find your niche discussion.